Google³ defines the traveler’s path to purchase in four steps:
• The Dreaming Stage: No plans to tr
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For hoteliers, TripAdvisor soon became the most important website for attracting new customers. Whet
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Nadler Hotels' decision to rebrand as The Resident, with a focus on "a more hosted experience", is p
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This is obviously going to have major implications for the hotel sector and the wider travel and hos
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Last December, the brand launched the #PentaGives initiative as a core component of its global socia
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Accor's latest brand launch - its 36th! - is, on the face of it, another attempt to attract the youn
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Accounting & Reporting
It can Automatically Track payments, Commissions & Booking Revenue, thus eli
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