Whitepapers

The SiriusDecisions B-to-B Buying Decision Process

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of actio
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COMPETE AND WIN IN THE AGE OF ACCOUNT BASED BUYING

“Over the years we’ve seen B2B sales and marketing struggle mightily to progress customers through t
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MEDIA INVESTMENTS IN THE DIGITAL ERA

The mid-20th century (the Mad Men era) was a golden age for advertising, thanks to the proliferation
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The State of Influencer Marketing in Sports Entert

According to the survey results, 45% of teams increased their influencer marketing budget in 2018, a
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The activities of GSMA on 5G and Cloud AR/VR

Key technologies – Edge Cloud The edge data centres typically placed within the operator networks h
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SPORTS, ENTERTAINMENT & LEISURE PRACTICE

CBRE’s Sports, Entertainment & Leisure (SEL) specialty practice provides a full-suite of national va
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Growing VR/AR companies in the UK

Users can consume VR/AR experiences in a number of ways. From a VR perspective, these range from sma
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