Whitepapers

Social Listening 101

Every hotelier should understand the importance of social media in terms of marketing their hotel.
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Identifying the New Traveler

Solo Travelers are hesitant to travel in groups because they’re still keeping an eye out for their s
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A strategic analysis of the Western European onlin

In Europe, the Internet is vastly used in the tourism industry and its research. Internet penetratio
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North American Online Travel Report 2009

“North America” relates to the US and Canada. Travel expenditure by foreign travellers i.e. consumer
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European Online Travel Report 2009

In this report the European travel market and specific sector sizes are defined as ‘travel sales’ to
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Social Media and Mobile in Travel Distribution Rep

Strategic insights on how mobile and social media have impacted the optimal marketing mix to drive
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Travel Consumer Report, 2012-13

Where should you invest your valuable time and resources for maximum return? For Travel executives
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