Whitepapers

Connecting Customers to the Travel and Hospitality

Some 3.8 billion people traveled by air in 2016, and those numbers are on the rise. Not only are mor
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Hospitality in the Digital Era

The way we purchase and consume hospitality services is changing dramatically as the lodging industr
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How to interpret, share & invest for the future of

Sentiment Analysis is a type of reporting used to gain insight from written text and determine if th
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SUCCESS OF SOCIAL MEDIA at the Brand Level

It’s undeniable that hotel brands have found success in using social media to engage travelers. Some
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How to respond when travelers call out your hotel

For brands online, a public call-out is a very real possibility they may have to face. It’s importan
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HOW TO MANAGE USER-GENERATED CONTENT

When you hear “content” you may think of blogs, web page copy, or the posts you publish on social me
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How to Get the Most Out of Your Hotel Website

There are three considerations in making a website successful: gaining traffic and pageviews, provid
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