Blogs

How Artificial Intelligence Will Bring the Human T

The problem with all new hotel technology, unfortunately, is that innovation gets turned into buzzwo
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How to Take Your Copywriting to the Next Level | H

I often talk about areas such as how to write a powerful story, the importance of a conversational a
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Avoid These 13 Common Copywriting Mistakes | Hotel

Whilst I often write about tips and techniques to improve your copywriting, I thought it might be us
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What is your hotel brand worth?

Classic measures of brand health look at awareness, usage and preference. These are great measures
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Calling Hoteliers and Revenue Specialists

Working with partners, their joint goal is to gain a deeper understanding of industry leaders’ chang
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HMA Spotlight on… Pauline Houston, co-founder of H

Pauline Houston is Co-founder of HUGS UK a not for profit initiative founded in 2020 as a response t
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RevPar, ADR Formula & its Significance in the Hote

Revenue per available room (RevPAR) is a strong performance index/metric used in the hotel industry.
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