• GCAglobal
• 06 Nov, 2019

DIGITAL BRANDS DRIVING INTRINSIC VALUE » Effective digital brands must create an identity and a voice that drives meaningful community engagement with their audience across all channels » Especially in the current media climate, consumers look for brands they can trust IMPORTANCE OF STRONG AUDIENCE IDENTITY AND LOYALTY An emergence of vertically-focused category leaders has led to higher quality content – sometimes narrower and deeper in scope – and stronger communities for enthusiasts, be the
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