• Accenture
• 12 Jan, 2023

Travelers today have health and safety concerns that had never even crossed their minds before. Now, it has become a pressing value for them. So much so that having strong measures to tackle this has become a fundamental aspect that influences how people make travel decisions and what they think of their experiences during trips. Travelers are demanding that travel brands interact with them in new, contactless ways, and they are willing to pay more for brands that provide them these experiences.
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