HOSPITALITY SECTOR: ONLINE INTERMEDIARIES ENTER THE DYNAMIC PRICING MARKET
Hotels’ interest in revenue management is simple: using demand forecasts to adapt prices allows them to maximize the hotel occupation as well as the revenue per room and total revenue1 . For instance, during off-peak periods, hotels will rent out the room at a lower price, rather than leaving the room empty (provided the price still exceeds the room’s fixed and variable costs...
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