Next Generation Online Booking Tools for Business Travel
Many times I am asked: “What are the characteristics of a good, flexible, modern Online Booking Tool (OBT) for travel?” Some of the existing ones carry a lot of baggage, which makes them less flexible. They are and in constant competition with rapidly changing consumer applications. But those ‘legacy’ OBTs provide stability, even though they may not look nice. Manufacturers try to facelift or re-develop them, but I ask the question: Does a business travel online booking tool really need...
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