Yield Management in Hotel Industry: Key Factor of Revenue Generation

Let’s begin this with a question. According to you, what could be one of the key concerns for the hoteliers? Some of you’d say occupancy or happy guests (Well, that’s a must!) or more bookings. Well, all the answers lead to one and only one factor and that is – maximized revenue. And to maximize your revenue, you must be applying 100s of strategies. Out of them, yield management is one of the key pricing strategies for hotels.
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