Online Travel Agencies in Asia: A Major Opportunity in E-Services

Online travel agencies, or OTAs, have transformed the way people travel. Smartphones in hand, searching for places to stay, customers literally have the world at their fingertips. Within minutes, they can find hundreds of options; sort by cost, location, star rating, or customer reviews; compare prices; and book a reservation. This wealth of choices personalizes travel far better (and far more quickly) than was ever possible in the world of strictly brick-and-mortar travel agencies.
Read more...

;