Seeing the Post-Pandemic Travel Landscape as an Opportunity for Hotels to ‘Be Direct’

While hoteliers are optimistic that the industry is starting its path to recovery, it remains impossible to overstate Covid’s effect on travel. The late Arne Sorenson, Marriott CEO, estimated in the early stages of the pandemic that “Covid-19 is having a more severe and sudden economic impact on our business than 9/11 and the 2009 financial crisis combined.” STR has reported YoY occupancy decreases of more than 50% nationwide.
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