• Travel Media Group

Trend researchers have historically divided travelers into two buying categories: leisure and business. Hotel brands often market to families taking kid-friendly vacations or professional travelers looking for a space to get work done. However, the growth of the millennial traveler means that it’s time to switch gears when reaching potential guests. Millennials (those born between 1980 and 2000) now account for the largest share of the American workforce. They are turning their spending power to
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