• Sabre

Luxury has always been intrinsically linked to consumer's Quest for status. But the way consumers choose to display status is shifting It used to be about the possession of objects. Now, thanks to increasing disposable incomes and the emerging middle class, so many people have so much. The result? Status MS become lets about 'what I have and much more about 'who I am: namely, more ethical, creative, connected, tasteful - the list goes on - than the masses.
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