Hotel Distribution – Why you need to be “agile” as a hotelier

The need for agile hotel distribution is more important now than ever, as the hotel industry continues to strategize and map out roads to recovery across every segment of the market amidst Covid. When was the last time a hotel revenue strategy team was able to rebuild their distribution and channel strategies from sub 50% occupancy levels? It’s been decades for most properties unless you are a new build.
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