The Simplest Ways to Guest Personalization in Hotel Industry

Personalization is one of the most important and happening buzzwords which is dominating the hospitality industry since early 2017. Hoteliers are now better able to collect, store and retrieve data in order to give guests a far more personalised experience, hotel and travel brands must remain relevant in an increasingly competitive area of client service. Every hotel guest expects personalization now, yet many businesses are still struggling to translate their data into meaningful actions!
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