THE TRAVELER JOURNEY 'S 2.0

In the daily operations of your hotel, you know that there are many ways travelers find your property, from traditional billboards and print advertising to the newer digital options including websites and OTAs. While it’s true some travelers still make hotel decisions based on the nearest exit when they can’t drive any more or based on where they can get the best last-minute deal, many others turn online to really scrutinize this decision.
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