If the World Cup was won on hotel booking sales…

It's official. World cup fever has taken over. An England match earlier in the group stages quickly became the country's most watched TV event of 2018 and Iceland's opening game against Argentina was viewed by 99.6% of Icelandic people. The passion for the world's most beautiful game is palpable -and our excitement in the SiteMinder office has only intensified over the last few weeks.
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