• Alex Corral
• 13 Feb, 2020

For most, what comes to mind are links and possibly keywords. That is not a bad first guess, and it is technically not wrong. It is a little short-sighted, though. Yes, links matter, but there is a whole lot more that needs to happen before you can start getting those links. Yes, keywords matter, but is your keyword targeting being wasted? As with any other type of "building work," you need to make sure that you have a proper SEO foundation set.
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