Why Marketing is Important in Hospitality Industry?

For hotels to attain better marketing strategies is not always easy. Many marketing firms try their best to sell you their service so that you can easily implement the latest marketing tactics in your hotel. They will often neglect to explain the steps involved or why each step is important to the positive outcome you are working toward as a company. But, let’s face it, creating your own marketing plan is time-consuming and draining, but it’s mandatory!
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