Choosing the right CRM software for your hotel or group

Building a CRM for hotels is very different from building a CRM for an insurance business. You need to find a CRM partner that understands the unique needs of hotels and how they are structured and operate. For example, your property might have its own marketing manager sending out property-level promotions. But, the brand or management group might also want access to your guest database for brand-level campaigns. Or, the brand might have goals around database growth that you need to meet.
Read more...

;