• travel media group

Google³ defines the traveler’s path to purchase in four steps: • The Dreaming Stage: No plans to travel, but looking for inspiration • The Planning Stage: A destination has been chosen and they are researching dates, flights, hotels, and what to do while at their destination • The Booking Stage: Research is done and it’s time to complete the booking • The Experiencing Stage: Travelers enjoy their trip — and share it with their friends
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