• George Sell

Last December, the brand launched the #PentaGives initiative as a core component of its global social responsibility campaign. Other initiatives include the mission to go completely carbon neutral by 2030, eradicating single-use plastic, co-operating with sustainable brands, and encouraging guests and staff to take part in socially conscious community activities. This year, Penta organised five major beach cleans, including one as part of its sponsorship of Cornwall's Boardmasters Festival.
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