Betting large on lifestyle and luxury
Accor's partnership with Faena Group is asserting the chain's position as a global leader in the lifestyle hotel segment. The venture, which will develop the Faena brand worldwide, is the latest from Accor following a recent all-share merger with Ennismore. Faena will now be grouped under the Ennismore banner, and along with Accor's backing and distribution powers the group is set to experience serious growth.
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