The 7 Ps Of Service Marketing In Hotel Industry

For hotels, successful marketing depends on addressing a number of key points. These include: what a company or an industry like a hotel is going to produce; how much a hotel is going to charge; how that particular hotel is going to deliver its products or services to the guests; and how it is going to tell its customers about its products and services. Traditionally, these considerations were known as the 4Ps of the hotel industry — Product, Price, Place, and Promotion.
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