The Future of Food Tourism in Thailand
Food tourism has become a major force in travel these days. In a recent survey, Skift found that four in five consumers specifically seek out local food while on a trip. More than half visit food shops or markets to experience local flavors. And almost half of all recent travelers have “gone on vacation with a food and/or drink related travel experience as the main purpose of the trip,” according to data from Skift Research.
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