Big Data Creating a 360-degree View of the Connected Traveller
Scenario 1: Mike wants to go on vacation. He does that at least once in two months. He wants to book a flight within $500, wants the seat will have extra leg space. He prefers vegan meals. He likes his hotel to be in the heart of the city and also booked a minivan to travel around. Now every time Mike plans his vacation he has to go through multiple airlines, hotels, OTA websites, and subsequently talk to various travel agencies to get all his preferences met. And even after going through so mu
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