DESTINATION 2030
The World Travel & Tourism Council (WTTC) and JLL have teamed up to launch the first assessment of cities’ readiness for tourism growth, through the development of a unique methodology to evaluate and deliver on solutions to foster sustainable growth in tourism activity. Destination 2030 is a comprehensive index based on the evaluation of more than 75 indicators in 50 global markets,and it addresses the question of what makes a city ready for Travel & Tourism growth.
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