• IGT Solutions
• 22 May, 2019

Air travel and the associated loyalty program have become a commodity in today’s world. The loy program, also known as FFP (Frequent Flyer Program), is one area that has shown tremendous growth since thfirst such initiative was launched 40 years ago. The idea was to reward customers for their flight ticket purchases and subsequently ensure customer retention. American Airlines was the first major airline to introduce this concept. Though the focus has drifted away since then; from being a CRM (c
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