• LIONBRIDGE
• 21 Aug, 2019

Long gone are the days when mere translation got the job done. Pure translation can communicate the basics of one language in another—but today’s brands are coming to terms with what they’ve suspected all along: consumers are anything but basic, and relationships and personalization matter more than ever. If you’re depending on translation alone, you won’t be successful in building relationships with customers seeking personal experiences in every corner of the world.
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