• Marie Blanch
• 05 Jan, 2020

The US travel space is rapidly changing. Driving this disruption are three major trends that go hand-in-hand: personalization, early stage consumer acquisitions, and mobile. Personalization is the biggest trend in travel. As of 2017, 57% of US travelers felt that brands should tailor their information based on the personal preferences or past behaviors of consumers. Google and other industry tech giants, like Facebook and Amazon, have been leading this charge through earlier, customized consumer
Read more...