• ZYCADA
• 31 Dec, 2018

Whether at home or on a mobile device, users have grown to expect instant and smooth video playback at high bitrates. TV has given way to Over The Top (OTT) experiences, and isn’t just for the living room anymore. And disruption continues through business models such as advertising-based video-ondemand (AVOD), transactional VOD (TVOD) and subscription VOD (SVOD). With a projected market size of $120 billion by 2023, the stakes are high.
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