Why Microsoft Sees AR (Not VR) as a Big Opportunity

In 2017, Microsoft (NASDAQ:MSFT) entered the virtual reality (VR) industry with what it called "mixed reality" headsets made by ASUS, Lenovo, HP, Dell, and Samsung. The differentiation of these headsets from early Oculus and HTC Vive headsets was their inside-out tracking, meaning they didn't need external trackers to locate the headset, but they were still tethered to a computer. The concept was novel at the time, but operations were glitchy, and Facebook's (NASDAQ:FB) Oculus and HTC's Vive pro
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