When the content consumer is king: Adapting to the media and marketing power shift

The global media industry is grappling with constant disruption: well-funded upstarts that support new formats and experiences crowd more traditional media companies, which seek to differentiate their own offerings from the increasing volume of content rolled out by a growing roster of competitors. Predictably, competition for consumers’ attention and spending remains intense, with widespread connectivity giving consumers access to new content from an array of increasingly global providers.
Read more...

;