Digital Disruption and the Digital Media Supply Chain

The Media & Entertainment (M&E) industry has been in a state of disruption for the past 15 years. Digital technology, such as file sharing, social sites, online advertising, and electronic books, have wreaked havoc on traditional business models. The first segment to feel the sting of technology disruption was the music industry in the early 2000s. The emergence of digital music files or MP3s that could be shared or sold—legally or illegally—blew up the decades-old business model of recording an
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