Finders, Keepers: Why Unlocking Value For Clients Is Key To Success

Client retention is the centerpiece for any sound business strategy, which is not to say that growth and new client acquisition are not important, but retention is fundamental for long-term business success, and it can be a secret weapon for maintaining stability and profitability during economic downturns. It costs anywhere from five to 25 times more to acquire a new customer than to retain an old one, and even a 5% increase in existing customers can bring in up to 95% in profits.
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