• Jane Ostler
• 22 Jul, 2020

22nd July 2020, New York/London: Kantar, the world’s leading data, insights and consulting company, today announces a major milestone in its roadmap to deliver the advertising industry’s most advanced independent platform for measuring advertising effectiveness. Project Moonshot is the first advertising industry initiative to establish direct data integrations with companies including Google, Pandora and fast-rising in-game ad platform Anzu, to assess the impact of advertising on brand and sales
Read more...