6 ways to manage a new era of group business

Before the pandemic, events, meetings and group business made up anywhere from 30-35 percent of hotel business globally. It’s often the highest rated business because it typically comes with ancillary spend on things like food and beverage, meeting space rental, audio/visual, etc. Before COVID, it was a common strategy for many hotels to get group business on the books far in advance and then fill in with leisure business as day of arrival approached.
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