‘Bleisure’ travel data shows 75% extend their business trips

Research shows the wave of bleisure travel shows no signs of slowing down as more people continue to embrace the trend of combining business trips with leisure activities. To capitalise on the phenomenon, Great Hotels of the World (GHOTW) has decided to put its focus on the ‘bizcation’ (how I feel it should be called) or the ‘bleisure’ market. The international hotel brand carried out an exclusive survey, which found out that 50% of respondents travel on business five or more times a year, with
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