Local OTT advertising revenue to reach $875M in 2019, BIA says
Media analysis firm BIA Advisory Services is expanding its forecast reach to include local over-the-top (OTT) advertising, which the company predicts will grow rapidly over the coming years. BIA estimates that 2019 will generate $857 million in OTT revenue, and will further increase nearly 148% to $2.13 billion by 2024.
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