Fortnite’s black hole teases the future of entertainment
As audiences have embraced on-demand video services, algorithmic feeds, and an ever-growing number of digital “things to do,” our collective attentions have become hyper-fragmented. Yet we know that audiences actually love shared live experiences. Jeopardy is more fun watched with others. Movies are funnier in a packed theater. It’s hard to enjoy sporting events that happened hours earlier.
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