• Antony Conway

Brands are faced with trends like personalization and localization, while being challenged with shorter innovation and product life cycles. Consequently, the pressure to deliver products as fast as possible and “first time right” is increasing. Managing an ever growing & changing portfolio of SKU’s often leads to an overwhelming workload which cannot be managed in the traditional way of working, e.g. with e-mail, spreadsheets, or physical proofs.
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