• Midey Gonzalez

Even if the stevia industry is still in its infancy, the business is growing at a fast pace and is confronted with some challenges. More than 1800 products were launched across categories as a reaction to a consumer demand for more natural, zero calorie sweetened products. According to Cargill's sweetness segmentation 24% of European consumers do have an unmet need in foods and beverages containing zero calories, naturally sources sweeteners.
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