• Youri Sawerschel
• 04 Mar, 2021

Technology, changing consumer behaviour and deregulation are challenging hospitality at its core. What's more, these trends have been accelerated by the COVID-19 crisis, and are forcing hoteliers to review the fundamentals of their value proposition. How can you offer more than "a place to sleep and eat"? How to unlock new areas of growth? And how to promote a coherent and compelling guest experience?
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