As any hotelier knows, metrics are an important tool to measure success. Sure, the hotel industry is all about people, whether we’re talking about hotel guests or the associates who serve them. But at the end of the day, the numbers matter because usually, they don’t lie — in fact, they often tell the real story. That is why when hoteliers get together, apart from catching up on recent news in the industry, they tend to ask each other a litany of questions including ‘How’s occupancy?’ ‘How good
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